SPA IRELAND BLOG
The latest news from spa-ireland.com
It's hard to keep up with all the latest spa info - new openings, quirky treatments, best deals - so we'll do our best to keep you informed. We welcome your feedback and inputs - email@example.com
Radisson Blu Hotel & Spa Limerick - 15 Feb 2015
15% Off Treatments in Rain Spa
Radisson Blu Hotel & Spa Limerick tell us that their refurbishment is well underway and the results are stunning so why not spend a couple of days there?
Enjoy 2 nights Bed & Breakfast with Dinner on one evening & 15% off treatments in Rain Spa from €80 per person sharing, subject to availability.
Call 061 456200 or visit www.radissonblu.ie/hotel-limerick
Global Spa & Wellness Summit - 01 Feb 2015
The Business of Wellness
Growing the $3.4 trillion wellness industry was the topic under discussion at a recent gathering of 17 executives from leading wellness-related companies and organizations as part of the ongoing work by The Global Spa and Wellness Summit to shape the industry and ensure best practice and shared insights. The group identified five key opportunities for growth in the industry, reproduced verbatim below as Spa Ireland thinks they're equally relevant to our smaller Irish spa industry:
Wellness is no longer for a specific age, gender or economic group. The benefits of wellness are now being felt across all demographics, thanks in large part to the affordable options from providers like Massage Envy. Extending the appeal of your wellness business to a wider range of people makes sense for growth. “Consumers are more exposed, practitioners are more exposed, and it just creates opportunity for everybody in the value chain,” said Richard Dantas, CEO of Carol’s Daughter.
Millennials spend money differently than baby boomers—they don’t necessarily buy big-ticket items like houses and cars, but they do spend on less-expensive luxuries like fitness, spa and travel. If you aren’t courting these customers already, you should be.
As employers begin fostering stronger relationships with employees using wellness as a cornerstone, there is a huge opportunity for the spa and wellness industry to participate in that relationship and help build wellbeing programs that work.
Increased Points of Entry
The fact that consumers are exposed to spa and wellness virtually everywhere they go—from airports to hotels to main street—means that brands are able to connect with them in more ways than ever before. It also will result in them being more receptive to wellness approaches.
Giving consumers real evidence to support the benefits of wellness will go a much longer way to convince them of its importance than any jargon could. (A good resource for this type of information is the recently launched www.wellnessevidence.com.) Real people and real results are your best sales tools, not data points and corporate messaging.