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Spa Ireland

SPA IRELAND BLOG

The latest news from spa-ireland.com

It's hard to keep up with all the latest spa info - new openings, quirky treatments, best deals - so we'll do our best to keep you informed. We welcome your feedback and inputs - info@spa-ireland.com

 

Massage Refresher - 27 May 2012

Massage Refresher

Training for Therapists

It's inevitable that massage therapists get a tiny bit tired and in need of refreshing their skills. Which is where Laura Hilliard Brady, Director of Walmer College & Holistic Centre comes in.

A teacher of deep tissue massage & posture to therapist for 20 years her passion for massage is still alive and in her workshops she gets therapists enthusiastic about their massage again. Massage has also helped her connect with many different groups like the ME trust, The Irish Cancer Society and the Rose of Tralee Festival. She has also worked with the Beyonce crew though won't reveal any secrets about her treatments to the stars.

Recently, Laura has begun to go onsite to Spas to update the therapists massage skills. 6-8 therapists work together in a 4 hour workshop keeping spa disruption to a minimum and rejuvenating their love for massage.

For details contact Laura on 0872216101/ 018329645 - laura@walmer.ie


 

Spa Trend Analysis - 01 May 2012

Spa Trend Analysis

How Did The Spa Brandwagon Pan Out in 2011?

We like watching the trends predicted by our favourite spa guru, Susie Ellis at SpaFinder.com, and appreciate the fact that she actually takes the time to look back on the year and see how the trends panned out.

One of the strongest trends in 2011 was the notion of a Spa Brandwagon where instead of independents, we are seeing multiple spas grouped under a common name. It's now at the stage where the spas have consolidated under their brand names and the brands themselves have a need to differentiate their offering.

In the US, consumers will be able to choose from a hip, urban Bliss or Exhale spa, or the eco-friendly “barefoot luxury” vibe of a Six Senses. In addition, people can select from more price-points than ever before: from the over-the-top luxury of a Mandarin Oriental, to the three- and four-star properties now developing spa brands, to a super-affordable, no-frills option like a Massage Envy (800-plus franchises awarded across the U.S.). With 80,000-plus spas worldwide, many consumers will embrace the “know-ability factor,” with spa brands offering them consistent experiences wherever they happen to live or travel.

ESPA (in over 50 countries) can be credited with first un-riddling how to make the spa brand equation work globally. And now brands are aggressively moving into hot, emerging markets like China and India (i.e., L’Occitane, Woodhouse Day Spas, etc.); brands indigenous to emerging markets are expanding (China’s Dragonfly or Spa Moment chains, etc.); and major hotel brands are busy launching carefully crafted new brand concepts. Newly minted hotel brands charging to market include: Sheraton’s Shine spas (planned for all global properties by 2012), Hilton’s Eforea concept (to be rolled into 80 global properties by 2013), Steiner’s Chevana spas, W’s Away spas, Le Meridien’s Explore spas and a new Iridium spa brand for St. Regis properties. There is even a “no therapist” spa franchise, Planet Beach Contempo Spas, expanding from Australia to South Africa. (Another breed of “brand,” Leading Spas of the World, an organization that curates fine spas worldwide, will help consumers make decisions in a crowded market.)

A Few Additional Brands on the Move: Banyan Tree, 63 locations; Bliss Spas, 21; Blue Mercury, 30; Body Minute, 221; Champneys, 12; Clarins, 136; Dove Spas, 12; Dragonfly, 14; Exhale, 15; Facelogic, 40-plus; Hand & Stone Massage & Facial Spas, 30; Mandara, 72; Mandara’s Chavana, 4; Massage Envy Spas, in conjunction with Murad, 600-plus; Massage Heights, 50-plus; Red Door, 32; Red Door’s all-new Simply Face+Body, 1; Sanctuary, 2 (with 4 opening in 2011; Spa L’Occitane, 40-plus; Woodhouse Day Spas, 23. (Note: Each one has significant expansion plans in the works.) So as we always say, let's see how many of these brands surface in Ireland to supplement the strong, and welcome, presence of ESPA.