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World Travel Awards - 15 Sep 2016
Ireland's Leading Hotel 2016
Congrats to Powerscourt Hotel Resort & Spa on taking the title of Ireland's Leading Hotel 2016 at the prestigious World Travel Awards which took place earlier this month.
To celebrate, book your own Spa Day or Stay at the hotel, call 01 274 8888 or email firstname.lastname@example.org.
Global Wellness Summit (GWS) - 01 Sep 2016
Predictions for Wellness in Europe Part 2
Last Blog, we shared with you the Top 5 predictions for Wellness in Europe as described by the smart people at the Global Wellness Summit.
Predictions 6-10 are:
6) A wave of new wellness properties and traditions - from the Baltic to the Black to the Caspian Seas - will be discovered by the world
European wellness seekers will increasingly “head east,” from the New Europe stretching from the Baltic to the Black Seas, further out to the Asian Caspian Sea. This region will undergo exciting wellness resort development, opening up their fascinating, little known wellness traditions to the world. For instance, the stunning Kemeri Wellness Village & Hotel under development in Latvia (once a 19th-century bathhouse under Tsar Nikolai I, and a Soviet-era health resort with 100 doctors and 1 million treatments performed annually) is a shining example. Set in historic buildings in a National Forest, this new wellness community will include a 5-star hotel and clinic, with programs from balneotherapy to sleep to fertility.
7) First true chain of hot springs resorts will stretch across Eastern Europe
Look out for the first true chain of branded hot springs properties (a collection of wellness hotels owned by one company) to stretch from Poland in the North to Moldova in the South. These will be fantastic thermal water retreats integrating medicine and wellness, and capitalizing on Eastern Europe’s (and countries like the Czech Republic, Hungary, Slovenia and Slovakia’s) abundant natural springs and kurs, long-established medical-wellness retreats, and rich-in-culture cities.
8) Wellness will rewrite the European beauty market: “Beauty from the inside out” overtakes “hope in a jar”
The legacy global beauty culture is largely a European creation, where the focus has long been on the “cosmetic” (or external “appearance” and “artifice”). But a megatrend unfolding in Europe (as it has in the U.S. and Asia) is wellness-as-beauty…or “beauty from the inside out.” And this dramatically different philosophy and aesthetic will shake up the marketing strategies and sales monopolies of the big cosmetic/skincare houses. Because the beauty-comes-from-within argument makes the cosmetics (and purely topical skincare) argument look more like hyped “hope in a jar.”
9) High-tech beauty (devices and more aggressive procedures) finally hits Europe
Near-medical, high-tech, device-driven beauty procedures are a booming market in the Americas and Asia, and they’re about to become one in Europe. We will see European hotel spas increasingly offer sophisticated “I-want-results-immediately” treatments using all types of cutting-edge beauty technology - which might start with a computer precisely analyzing your skin condition, followed by an intensive microdermabrasion peel, ultrasound or needling.
10) New, important distinctions will be made between wellness, wellbeing & happiness
Shifts in language indicate shifts in thinking. If we’ve had the term” wellness,” the “quality of being healthy”, with its emphasis on proactive improvement of physical, mental, social, etc. health, since the 1970s, there has recently been a confusion, or even a supplanting, of the concept by the terms “wellbeing” and “happiness” – in Europe and globally. This has been spurred by important research that measures “happiness” (i.e., the “United Nations World Happiness Index”) and “wellbeing” (i.e., the “Gallup Healthways Well-Being Index”) in nations around the world, which captures key measurements like social support, trust in government/business, freedom – in addition to income realities and the physical health of the population.
Europe has much to teach the world about “wellness,” “well-being” and “happiness” (North European nations dominate the UN Happiness Report)as the pioneer of holistic wellness and should embrace “wellness” – staying true to the prevention mantel that will be so important for the region, and the world.
With thanks to the people at the GWS for their brainpower and vision.